They provide excellent products and services and make continuous efforts to expand their existing market and create new markets. The corporate philosophies of Yamaha are embedded in their customer-oriented management and operations. Their products and services are recognized around the world for superior quality in acoustics, design, technology and craftsmanship. Yamaha has endeavoured to produce products and services that satisfy the diverse needs and desires of people worldwide. Their strong commitment to promote and support music education is one of the most significant elements that distinguish Yamaha from the rest. All of their work fosters an environment for the enjoyment of a variety of musical endeavours. Today, Yamaha also provides a place for studying music and they create opportunities for showcasing original music. Since 1887, when Yamaha Corporation began producing reed organs in Japan, the company has grown to become the largest manufacturer in the world to offer a full line of musical instruments.
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